At its first executive committee meeting chaired by new president, Eddie Schwartz, CIAM has set out its strategic objectives for the coming year. During the two-day meeting held at the offices of CISAC in Paris, Mr. Schwartz also announced election of two vice-presidents and the formation of five new working groups, all aimed at further strengthening the organisation’s focus on supporting music creators’ rights internationally.
The executive committee was joined at the meeting by partner alliance representatives for Africa, Asia-Pacific and Latin America – Sam Mbende (PACSA), Shunichi Tokura (APMA) and Juca Novaes (ALCAM); and by CISAC’s manager of creator relations, Samia Slimani. Mr. Schwartz represented CIAM’s North American partner, MCNA, with Alfons Karabuda providing commentary for its European permanent observer, ECSA. CIAM’s honourary president, Lorenzo Fererro, joined part of the discussion on strategy.
Also attending was Jean Noel Tronc, director general of the French Society of Authors, Composers and Publishers of Music (SACEM) who shared the vision and strategy of his organisation regarding the promotion of creative cultural industries in the continent and worldwide.
The executive committee identified a number of key strategy elements on which CIAM will focus in 2018 and beyond. Firstly, was the ongoing need for the organisation to provide a globally unified voice for music creators. As digital music distribution continues to gather pace, a truly international perspective is essential. CIAM’s strategy of supporting and empowering its four partner alliances in Africa (PACSA), Asia-Pacific (APMA), Latin America (ALCAM) and North America (MCNA) and working in closer collaboration with the European permanent observer (ECSA) is an essential component for success.
CIAM also aims to educate its network of music creators. This will incorporate the sharing of knowledge and best practice from around the world as well as the provision of specific professional training for creators to help them develop their craft and better understand their rights.
Finally, the fundamental strategy of the organisation was restated in the need to place music creators at the heart of the lobbying strategy. They are the legitimate group leader to speak out about the challenges of bringing new work to the public and their voice needs to be at the centre of any debate.
In support of these strategies, the CIAM executive committee launched five new working groups, each aimed at developing the organisation and promoting the rights of creators in the following crucial areas.